The Complete Shopify B2B Guide — Native Wholesale 2026
Shopify B2B brings wholesale native to the platform — company profiles, per-company catalogs and price lists, quantity rules and net payment terms, no third-party app.
Shopify B2B is Shopify’s native wholesale capability — built into the platform on the Shopify Plus tier, it lets you sell to businesses with company profiles, customer-specific catalogs and price lists, quantity rules and net payment terms, all without bolting on a third-party wholesale app. For merchants already on Shopify who are adding wholesale, Shopify B2B keeps everything in one admin and one checkout, which is its core appeal.
Search intent: informational with commercial intent — Shopify merchants evaluating native B2B for wholesale. We cover company profiles, catalogs and pricing, quantity and payment terms, B2B checkout, how native B2B compares to wholesale apps, and when it fits. It connects to our Shopify Plus vs Standard guide (B2B needs Plus) and our broader B2B commerce coverage.
Shopify B2B: Company Profiles and Catalogs
The foundation of Shopify B2B is the company — buyers belong to a company, not just a personal account, mirroring how real wholesale buying works (the Company object models this in the API). A company can have multiple buyers with different roles and permissions, and each company is assigned a catalog: a curated set of products with company-specific price lists (percentage off or fixed wholesale prices). This means two Shopify B2B buyers can log in and see entirely different products and prices, all driven by their company assignment — exactly the per-customer pricing wholesale demands, handled natively.
Shopify B2B: Quantity Rules, Net Terms and Checkout
Shopify B2B handles the commercial mechanics wholesale needs: quantity rules (minimums, increments, case quantities), and net payment terms — Net 30, Net 60 — assigned per company so approved buyers can place orders and pay later. At checkout, Shopify B2B buyers transact with their negotiated prices and terms, with tax-exempt handling for qualifying companies. Because it is native, this all runs through Shopify’s standard, conversion-optimised checkout rather than a separate wholesale portal. The Shopify B2B documentation details company and catalog setup, and our Checkout Extensibility guide covers customising the B2B checkout experience.
| Capability | Shopify B2B (native) | Wholesale app |
|---|---|---|
| Company structure | Built-in, multi-buyer | Varies by app |
| Per-company pricing | Native catalogs + price lists | App-managed |
| Net payment terms | Native (Net 30/60) | Sometimes |
| Checkout | Standard Shopify checkout | Often separate portal |
| Requires | Shopify Plus | Any plan (app cost) |
Shopify B2B: Native vs Apps, and When to Use It
The big Shopify B2B consideration: native B2B requires Shopify Plus. On Plus, native B2B removes the wholesale-app stack entirely — one platform, one checkout, company-based buying built in. Below Plus, you still rely on wholesale apps. Choose Shopify B2B native when you are on (or moving to) Plus, want mixed B2C and B2B on one store, and your buying maps to a company structure. Consider alternatives when you need deep ERP-driven pricing logic, complex multi-level approval chains, or you are committed to a non-Plus plan. For most Plus merchants adding wholesale, native Shopify B2B is now the cleanest path. Our Shopify development team implements native B2B end to end.
What we have learned deploying Shopify B2B
The company model is the mental shift teams miss. Merchants used to per-customer wholesale apps expect to tag individual accounts. Shopify B2B works at the company level — buyers inherit catalog and pricing from their company. Once teams design around companies, the rest falls into place cleanly.
Native B2B’s biggest win is the single checkout. Wholesale apps often bolt on a separate portal that fragments the experience and the data. Keeping B2B in Shopify’s standard checkout means one analytics view, one fulfilment flow, and conversion benefits from Shopify’s optimised checkout.
The Plus requirement is the real decision point. We are honest with clients: if you are not on Plus, native B2B is not available, and the maths of upgrading to Plus for B2B has to be weighed against a capable wholesale app. For merchants already on Plus, it is a clear win.
Frequently Asked Questions About Shopify B2B
What is Shopify B2B?
Shopify B2B is Shopify’s native wholesale capability, available on the Plus tier. It lets you sell to businesses using company profiles, customer-specific catalogs and price lists, quantity rules and net payment terms — all built into the platform and standard checkout, without a third-party wholesale app.
Does Shopify B2B require Shopify Plus?
Yes. Native Shopify B2B — company profiles, catalogs, price lists and net terms — requires Shopify Plus. On lower plans you rely on third-party wholesale apps instead. The Plus requirement is the main factor in deciding between native B2B and an app-based approach.
How does pricing work in Shopify B2B?
Shopify B2B assigns each company a catalog with its own price list — either a percentage discount or fixed wholesale prices. Buyers belonging to that company see those products and prices when logged in. Two different B2B buyers can therefore see entirely different catalogs and pricing, all driven by their company assignment.
Does Shopify B2B support net payment terms?
Yes. Shopify B2B supports net payment terms such as Net 30 and Net 60, assigned per company, so approved business buyers can place orders and pay later. It also handles tax-exempt status for qualifying companies, covering the core commercial mechanics wholesale requires natively.
Can I sell both B2C and B2B on one Shopify store?
Yes — that is a key advantage of Shopify B2B. You can run retail (B2C) and wholesale (B2B) on the same store, with B2B buyers seeing their company catalogs and pricing while retail customers shop normally. Both flow through one admin and one checkout, keeping operations and analytics unified.
Is native Shopify B2B better than a wholesale app?
For Shopify Plus merchants, usually yes — native Shopify B2B removes the app stack, keeps everything in standard checkout, and unifies data. Wholesale apps remain relevant below Plus or when you need very specific logic like deep ERP-driven pricing or complex approval chains that exceed native capabilities.
Adding Wholesale to Shopify?
Our team implements native Shopify B2B — company profiles, catalogs, price lists, net terms and B2B checkout.
